Free 2×2 Case
Free 2x2 Case
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Promoting the Local Fashion Scarves Industry
Due to the trends of “green living”, people are choosing to be more conscious about the products they consume or purchase. The same goes for clothing and clothing accessories. Fashion has long since gone environmental, with top international designers like Stella McCartney using natural dyes and organic fabrics. One of the trendiest fashion accessories that has gone organic by using natural dyes and fibers are scarves. Unlike mass produced scarves that are machine sewn and artificially dyed with synthetic fabrics, hand sewn scarves are products from livelihood projects of indigenous communities. The products’ value not only stem from the finished product but also from manufacturing process itself.
Unfortunately, marketing the craft and these products can be a challenge particularly in the beginning stages of small-scale businesses. In cases like these, the use of print promotional materials can serve as effective mediums. Below is a list of promotional materials that can be used to market local scarves businesses:
Brochures - Brochures are a fast and informative medium for promoting products through text and graphics. Brochures today are easy to design, choosing from standard or customized design templates. A variety of sizes can range from 5.5x5.5 to 26x12 inches. Brochures today also come in a variety of folds including tri-fold, roll fold, z-fold or accordion fold.
Hang tags - Hang tags are a unique and nifty medium for promoting a logo, name or message. Tags serve as a product badge. They are the first carriers of information that buyers will see about the product so they must be effective but concise. Hang tags can also be printed in standard or customized sizes ranging from 2x2 to 8.5x11 inches.
Catalogs - Catalogs are informational as well as promotional materials for customers and buyers. They can feature a complete set of information ranging from code or item name, colors, patterns, price, availability, dimensions, materials or manufacturing products and processes. Standard sizes can range from 8.5x5.5 to 12x12 inches.
Printing promotional materials today can be fast, easy and reliable using online printing services. UPrinting for example, is a company that offers bulk printing of promotional materials such as brochures, flyers, business cards, poster and canvas prints at cheaper prices. Print orders can be done online through their website, by calling a toll free number or via live chat. The company also has pages on popular social networking sites such as Facebook or Twitter.
About the Author
Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.
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